Rhymesayers, the home of Atmosphere, MF Doom, Brother Ali, Aesop Rock, Dilated Peoples, Freeway & Jake One & more is celebrating their 20th Year Anniversary in 2015. In honor of that the Rhymesayers staff and artists discuss the path of turning a passion into a successful business model. Starting from point zero (or less than), the founders of the Rhymesayers Label had no music industry experience and limited business backgrounds, but filled with passion and determination they were able to cultivate and invigorate a local following which in a few years turned global.

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Rhymesayers 20th Anniversary | SXSW Live 2015 | SXSW ON

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