Rhymesayers, the home of Atmosphere, MF Doom, Brother Ali, Aesop Rock, Dilated Peoples, Freeway & Jake One & more is celebrating their 20th Year Anniversary in 2015. In honor of that the Rhymesayers staff and artists discuss the path of turning a passion into a successful business model. Starting from point zero (or less than), the founders of the Rhymesayers Label had no music industry experience and limited business backgrounds, but filled with passion and determination they were able to cultivate and invigorate a local following which in a few years turned global.
Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies.
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